If coming back means losing sight of what you were there for in the first place, there’s really no percentage in returning. In an age that’s produced more comebacks than the Boomerang Olympics, it’s easy to treat regenerations with a degree of scepticism. In the case of Embrace, however, rather than grabbing at the coattails of former glories, a seven-year hiatus was precipitated by the most commercially successful high-point in their career.
Having notched up another number one album and scored their highest placing in the UK singles chart with Nature’s Law, the band simply decided to head back home to their roots in West Yorkshire and take a clean break.
Probably the single most fundamental factor that endears people to a band like Embrace, and makes the fans almost jealously protective, is the fact they’re in a certain spotlight, but always just outside the clique and the current trends. It’s an aspect that permeates and fortifies the music itself – that being yourself, in spite of what fashion dictates or what anybody else thinks, is the only route worth taking. That they have taken seven years to produce another record was not down to writer’s block or lack of initiative – the band simply would not compromise on their output, not anymore. It had to feel right.
With the self-titled new album, released in 2014, the band have mined their very essence and delivered a piece of work that unearths the core of what Embrace have always been about – skyward-bound music of the soul that reaches far beyond life’s parameters. As a group, Embrace have always inspired a fervid and devoted following –not because fashion dictated (quite the contrary, in fact), but because theirs was always a sound and a voice that elevated while, paradoxically, grounded that feeling in something that was real. And the fervour that essence has propagated hasn’t diminished in the seven-year gap.
Darkness and experience now informs the music of Embrace, after first forming in the small town of Brighouse, West Yorkshire, armed with a sense of purpose that sought to out the good, which in turn would bring out the best they could be. And you can sense their path has now reached a point that reconciles the insouciant optimism of those bare beginnings, and unfurls a new chapter that walks a line drawn from memories that are deeply etched in a sense of mortality.
Embrace have come back, but what they know now means more than ever before – that being alive is one thing; living it is everything. Embrace it, always.
Now with their newest release, Love is a Basic Need, 20 years into their recording career Embrace are making an epic and emphatic return with their seventh studio album. With three #1 albums, six Top 10 singles, sold out arena shows and over two million album sales behind them, Embrace returned to the music scene three years ago with their Top 5 self-titled album Embrace.
Already being hailed as a return to “classic” Embrace, new album Love is a Basic Need was recorded in the first half of 2017 at the band’s own Magnetic North Studio, produced by Richard McNamara.
With tracks such as the emotive string-laden ballad All That Remains, the powerful Never and the instant Wake Up Call, Love is a Basic Need sees Embrace return to the classic sound that first made us first fall in love with them. The album’s overriding theme is one surrounding love and Danny McNamara says; “Most people remember to eat, breathe and drink, but too many of us forget about love until it’s too late. The album is about the realisation that without food or water or shelter you die, but the same is also true of love. We set out to make an album where every song on it would stand up against the best songs we’ve ever written, and I’m pretty confident we’ve done just that.”
Love is a Basic Need became available 9th March 2018 and the orchestral album version became available shortly after.