The music industry can be brutally casual sometimes, as Scottish-Swedish songwriter Nina Nesbitt discovered. But two years after her debut album Peroxide, the singer found herself floundering, with little communication from her record label and an album that was ultimately shelved. In 2016, she took to Facebook to announce she’d quit.
“For the past couple years I’ve felt a lot of pressure to have a hit, to sound like other people, to keep it safe, become someone I’m not comfortable being,” she wrote.
“Being told to date the right person, be seen with the right crowd or do something to be in the tabloids is just really insulting.
“Of course I’m ambitious, but I want to have success as ME, not someone I feel pressured into being.”