Lawson Release Their First New Album in 5 Years

Last week, pop-rock group Lawson released their first new album in 5 years after signing to Cooking Vinyl in April last year.

Originally planned for release in May, Lawson’s new album ‘Cmd Z’ had to be delayed as a result of the pandemic. Cooking Vinyl’s Head of Marketing and Product Management Chris Farrow says, “Unfortunately with both Covid restrictions and geographical locations of the band members, it’s been tricky to build a meaningful in-person schedule around the album release, even filming content together as a band has been difficult to achieve… But the band did not want to delay the album release any further as fans had been waiting patiently for it and the campaign had already seen the release of a number of tracks as singles and instant grats”.

Chris Farrow adds, “Right from the get-go, streaming was of course a big focus for the band… There have been a number of Spotify New Music Friday playlists across the campaign along with other Spotify playlists such as New Pop Revolution, New Pop UK and A Perfect Day, which has led to over two million streams there alone. But there has also been support from traditional media with Radio 2, MTV and tabloid press all coming on board.”

Ben Karter, Lawson’s manager, says, “They love being independent, as they have the ability to just do what they love, have fun and not have the pressures of a major label”.

Read the full Music Week story here.

Stream / order Lawson’s new album here.